About

Creative Director | Art Director

Gerard Adderley’s career in branding and marketing has been anything but linear. Over more than twenty-five years, he has built a reputation for guiding brands through complex industries with equal parts creativity, strategic insight, and a touch of irreverence that keeps the work human.

He began in the retail and consumer space, driving campaigns for Ontario Lottery and Gaming, Cadillac Fairview Malls, TD, and Bridgestone/Firestone. From financial services to shopping experiences to the tires that keep it all moving, Gerard learned early how to connect diverse audiences to products that matter in their daily lives.

His path then led to capital markets, where for six years he translated high-stakes financial narratives into clear, compelling brand stories. Clients ranged from West 49—proving even rebellion can be packaged and sold—to SIR Corp., owners of Jack Astor’s and Scaddabush, where he shaped the voice of some of Canada’s most recognizable dining brands.

For the past fifteen years, Gerard has focused on health and wellness, launching more than twenty brands across North America. His portfolio spans Shoppers Drug Mart, Kimberly-Clark, and many of the world’s leading pharmaceutical companies, including AMGEN, Lilly, Pfizer, Boehringer Ingelheim, AstraZeneca, and AbbVie. Whether the challenge is introducing a life-saving therapy or building consumer trust in everyday wellness, his work consistently bridges science and storytelling.

At the core of his career is a commitment to moving beyond “good enough.” Gerard is known for pushing creativity beyond the safe choice, delivering campaigns that not only capture attention but build lasting impact. He approaches every project with the same philosophy: make people care, even when they don’t think they should.

And if you ask him, yes, he still works too much—but only because he’s convinced the next great idea is always just around the corner.